Navajo Times
Sunday, July 12, 2026

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Fringe queen: Cowgirl-turned-designer fashions jewelry for western wear

Fringe queen:  Cowgirl-turned-designer fashions jewelry for western wear

WINDOW ROCK

Brittany Becenti, 27, has been a part of the rodeo scene for a very long time. She was a rodeo competitor and also held a rodeo queen title.

This is why western fashion has always been part of her life.

“I like to think of myself as a fringe queen,” Becenti said with a laugh. “So, I decided to make something that I like.”

Becenti collaborated with her mother, who is also a former rodeo queen, to create the unique necklaces that she sells today.

“While we were shopping one day, I came across the stones and we figured out a way to make chokers out of them,” she said.

The necklaces can be worn as either a choker or a bolo tie.

“My bolo ties, it’s a one-size-fits-all,” Becenti said. “Like different types of people can wear it and they can wear it however they like and customize it.”

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About The Author

Pauly Denetclaw

Pauly Denetclaw is Meadow People born for Towering House People. She was raised in Manuelito and Naschitti, New Mexico. She was the co-recipient of the Native American Journalist Association's 2016 Richard LaCourse Award for Investigative Reporting. Denetclaw is currently finishing her degree in multimedia journalism from the University of New Mexico - Main. Denetclaw covers a range of topics including genetic research, education, health, social justice issues and small businesses. She loves coffee, writing and being with her family. Follow her on Twitter and Instagram. Her handle is @pdineclah

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